MEET THE FOUNDER
I'm Laura, the creative founder at Kelp Collective.
I'm your business growth partner, basically I'm your biggest cheerleader.
I'm Laura, and I founded Kelp Collective, a Creative Business Growth Studio, to help ambitious creative entrepreneurs and female founders streamline their businesses, reclaim their time, and achieve sustainable growth.
Through tailored strategies, creative solutions, and efficient systems, I support small creative businesses in scaling with purpose and clarity.
With years of experience working with thriving creative brands—and after running my own clothing business—I deeply understand the unique challenges that come with juggling creativity, operations, and growth. There’s simply never enough time in the day to do it all, and that’s where I step in.
I’m here to be your strategic sidekick, your creative partner, and your biggest cheerleader.
I’ll take the behind-the-scenes tasks off your plate, so you can focus on what lights you up: growing your brand, innovating, and creating. While I handle the rest, you can confidently lead your business to the next level. Let’s make it happen!
MEET THE TEAM
Kelp Collective started as my passion project—a creative space where strategy and creativity could flow seamlessly to support small businesses and female founders. Since then, we've grown into a full-fledged Creative Business Growth Studio, helping brands scale with purpose through thoughtful systems, dynamic marketing, and innovative design.
Today, I’m obsessed with the fact that Kelp Collective is now a team of three! What started with just me, Laura, the creative founder, has evolved into a collaborative powerhouse with two incredible team members, Emma and Ellinor. Together, we bring fresh perspectives, diverse expertise, and plenty of enthusiasm to the table—along with lots of laughs!
This growth allows us to offer even more tailored services and one-on-one support for our clients, all while preserving the intimate and collaborative vibe that has been part of Kelp Collective from day one.
Let me introduce you to the amazing Team Kelp!
I’m pretty sure I was born in the wrong decade —
the 60s and 70s are where I truly belong.
My personal style is all about pure comfort with a touch of retro flair. Think velvet flares comfier than pyjamas, a cosy oversized tee, clogs, and always sunglasses.
I’m a bit Vinted obsessed (okay, it might actually be a problem).
When it comes to food, I’m one of those weird people who genuinely loves fruit and veggies. My dream meal? A big bowl of greens—broccoli, kale, asparagus, spinach… you name it! Maybe that’s why I’m so in love with the colour green?
Oh, and I put hot sauce on everything.
Also, fun fact: I have an irrational fear of odd socks.
EMMA
Digital wizard and professional caffeine addict
I refer to myself as an indoor cat, as I love spending time indoors. I taught myself Photoshop when I was 8, and I've been stuck in the digital world ever since.
Chandler Bing once told me I'm the only person that can live up to his level of sarcasm - and speaking of Chandler Bing, I might actually hold the record for how many times someone has rewatched Friends.
Like Lorelai Gilmore, I only like coffee with my oxygen. I drink it like it's a sport. I snack on things like it's a sport too. I love eating frozen things; frozen peas, frozen corn, frozen cherries - you name it.
Put a laptop, coffee, a book, and some frozen peas in a blender and you'll get me - a caffeine-fueled, autumn loving, tech-savvy bookworm with a healthy snack obsession!
ELLINOR
A bit of a nomad and herb-obsessed creative
I like to consider myself a citizen of the world. I am multicultural, and have moved around a lot which makes me feel like I don’t have a ‘home’. I love the unknown and have been told by strangers often, that I’m “very excited about life”.
I have an obsession with herbs, and unpopular opinion - but I think coriander is the best thing that exists. I use travelling as an excuse to find inspiration and my top two favourite things to do - surf in the rain and eat seafood by the sea. Something about it.
My morning routine is my ritual. I always start with yoga and meditation and feel like my life comes together when I stick to it.
Oh and when I get comfortable with people, I don’t stop talking.
CLIENT LOVE
Working with Kelp Collective has been transformative for my business. Their exceptional organisational skills, attention to detail, and efficiency have made a huge difference in streamlining my operations. Beyond that, Laura and her team are a joy to work with—bringing enthusiasm, creativity, and a positive energy to every project. Thanks to their support, my business has grown and become more efficient, and I can’t recommend them enough!
SOPHIE WHITELAW, WHITELAW GOLD
