MEET THE FOUNDER
I'm Laura, the creative founder at Kelp Collective.
My services are curated for small business owners and creative entrepreneurs.
I'm Laura and I created Kelp Collective creative virtual assistant services to help burnt-out and overwhelmed creative entrepreneurs get their time back and successfully manage their businesses. I provide innovative strategies and streamlined processes to help small creative businesses grow.
With years of experience working for thriving creative brands, and after running my own clothing business, I understand the demands that small creative business owners face. There is not enough time in the day to do everything you need to do!
That's where I come in.
I'm here to listen to your ideas, take the weight off your shoulders and create dynamic results. I'm motivated, super creative and always positive.
Think of me as your number-one cheerleader. While I'm working on everything that drains your time and energy, you get to focus solely on building your business. Winner.
meet the team
Kelp Collective began as a passion project by me (the creative founder, Laura!) with a want to support small creative businesses and create a studio where creativity and strategy flow seamlessly. Since its inception, we’ve helped brands bring their stories to life with thoughtful marketing, engaging content, and innovative design.
Now, I'm excited to share that Kelp Collective has grown into a team of three (yes, there are three of us - how amazing is that!) beyond talented gals each bringing their unique expertise, fresh ideas and all the laughs to the table. Seriously, these girls are good! This expansion allows us to provide even more specialized services and personalized support for our clients, while still maintaining the intimate, collaborative feel that I built from the start.
So, let me introduce you to the all of the members of Team Kelp!
creative founder
I was definitely born in the wrong decade,
the 60's and 70's are where I should be
My fashion style is basically pure comfort, but make it stylish. We’re talking velvet flares that are comfier than any PJs ever with a cosy baggy tee and some clogs. And sunglasses, always.
Vinted obsessed, it’s definitely a problem.
I’m one of those weird people that like really loves fruit and vegetables. A dream meal would literally be a bowl of broccoli, kale, asparagus, spinach… all the greens! Thinking about it, maybe that’s why I’m so obsessed with the colour green?
I have hot sauce on everything.
And I have an irrational fear of odd socks.
Emma,
Digital wizard and professional caffeine addict
I refer to myself as an indoor cat, as I love spending time indoors. I taught myself Photoshop when I was 8, and I've been stuck in the digital world ever since.
Chandler Bing once told me I'm the only person that can live up to his level of sarcasm - and speaking of Chandler Bing, I might actually hold the record for how many times someone has rewatched Friends.
Like Lorelai Gilmore, I only like coffee with my oxygen. I drink it like it's a sport. I snack on things like it's a sport too. I love eating frozen things; frozen peas, frozen corn, frozen cherries - you name it.
Put a laptop, coffee, a book, and some frozen peas in a blender and you'll get me - a caffeine-fueled, autumn loving, tech-savvy bookworm with a healthy snack obsession!
Ellinor,
A bit of a nomad and herb-obsessed creative
I like to consider myself a citizen of the world. I am multicultural, and have moved around a lot which makes me feel like I don’t have a ‘home’. I love the unknown and have been told by strangers often, that I’m “very excited about life”.
I have an obsession with herbs, and unpopular opinion - but I think coriander is the best thing that exists. I use travelling as an excuse to find inspiration and my top two favourite things to do - surf in the rain and eat seafood by the sea. Something about it.
My morning routine is my ritual. I always start with yoga and meditation and feel like my life comes together when I stick to it.
Oh and when I get comfortable with people, I don’t stop talking.
My secret sauce, and the reason I'm all about small biz support...
Well, here's the truth. I've been there, done that, got the t-shirt.
My background is in Fashion, and after graduating I set up a reworked vintage clothing company. It was a dream, and it all happened a lot quicker than I ever thought it would. I sold out at my first market, had consistent interest and enquiries, and after a couple of years, I sold a clothing collection to a well-known brand.
But, what no one told me when you run a small biz, is how hard it is to keep up with everything else. I found myself struggling to make time for the creative side of things, actually making the clothes, because of all of the other things I had to do. Which then meant I started rushing the creative process and hating what I was making.
After a lot of soul-searching and some other life changes, I decided to pack away the sewing machine and focus my creative energy elsewhere. This energy was then unexpectedly redirected to other small creative business owners, struggling in the same way that I was.
I had developed the skills that you need to run the back end of a business and wanted to share them with others. I look back now and I know if I'd had a creative virtual assistant to help me out, I would have been able to focus a lot more on my business.
I still make clothes but now I just do it for the love of it, and my business focus is all about helping other succeed and scale!
My passion is YOUR small biz. Using the creative, business and admin skills that I've acquired along the way. I know first-hand how hard it can be, and I'm here to help your business dreams come true!
