In today’s digital-first world, having a strong online presence is essential for small creative businesses. Whether you're an artist, designer, freelancer, or entrepreneur. A well-designed website is more than just a digital storefront - it's your portfolio, a hub for your target audience, and the ultimate tool for showcasing your talent and growing your business.
At Kelp Collective, we know websites are vital for creative businesses to thrive, and we specialise in helping people like you build websites that inspire, engage, and convert. Let’s dive into why you need a website, what to prioritise, and how to level up your web presence as your business grows.
Why Every Creative Needs a Website
Showcase Your Work A website is the most effective way to showcase your portfolio. Whether you're a graphic designer, photographer, or small business owner, having a professional space to highlight your offerings helps potential clients see the value you bring.
Control Your Narrative Unlike social media, where algorithms dictate what gets seen, your website allows you to take full control of your story. You decide how your brand is presented, from your visuals to your voice.
Build Trust and Credibility A website signals professionalism. It shows you’re serious about your craft and gives visitors confidence in your ability to deliver.
Expand Your Reach With the right SEO (Search Engine Optimization) strategies, your website can help people discover you organically, bringing in new clients or customers.
Make It Easy to Work With You A website can streamline inquiries, bookings, or sales. Clear calls to action (CTAs) and user-friendly design make it simple for visitors to contact or hire you.
What to Include on Your Website
To make the most of your website, focus on these key elements:
Homepage
Your homepage is the first impression. It should immediately communicate who you are and what you do.
Include a compelling headline, an engaging image, and a clear call to action (e.g., “See My Portfolio” or “Work With Me”).
About Page
Share your story and what makes your creative business unique. Use this page to connect with your audience on a personal level.
Highlight your experience, passion, and what sets you apart.
Portfolio or Services Page
If you're an artist, designer, or creative, your portfolio is the star of your site.
For service-based businesses, a detailed Services Page is crucial. Showcase your offerings with clarity and specificity. (At Kelp Collective, we love designing pages that clearly communicate your value and make it easy for clients to say "yes.")
Contact Page
Include a simple form for inquiries, your email, or other relevant contact details.
Make it effortless for people to get in touch with you.
Testimonials or Case Studies
Build trust by including reviews or detailed case studies from happy clients. Social proof is a powerful motivator for new visitors to reach out.
Blog or Resources Section (Optional)
A blog helps establish your expertise and improve your site’s SEO.
Share helpful tips, insights, or behind-the-scenes content that aligns with your audience’s interests.
These are specifically good if you’re an expert or educator in your field.
What to Prioritize When Building Your Website
Clarity Over Complexity Your audience should know exactly what you do and how to work with you within seconds of landing on your site. Avoid clutter and focus on user-friendly design.
Mobile Responsiveness Most visitors will check your site on their phones, so it’s essential your website looks and works great on all devices.
High-Quality Imagery Beautiful visuals are a non-negotiable for creative businesses. Use professional photos or well-designed graphics to make your site stand out.
Search Engine Optimization (SEO) Good SEO ensures your site ranks well in search results, helping new clients find you. Use keywords related to your niche, optimise images, and ensure fast loading times.
Your Brand’s Personality From your colour palette to your tone of voice, your website should reflect your unique identity.
DIY vs. Professional Help
Starting your website yourself is a great way to save money and get familiar with your online presence. Platforms like Squarespace, Wix, and WordPress make it easy for beginners to build a basic site.
However, as your business grows, so do your needs. You may need:
A more polished design.
Better functionality, like e-commerce features or advanced booking systems.
A site that feels more aligned with your evolving brand.
At this stage, it’s worth investing in professional help to take your website to the next level. At Kelp Collective, we specialise in crafting custom websites that are beautiful, functional, and designed to grow with your business.
Why You Should Work with Kelp Collective
When you’re ready to uplevel your site, we’re here to help. We offer:
Custom Website Design tailored to your brand and audience.
SEO and Content Strategy to make your site not just look good but perform well.
Responsive Design so your site looks amazing on any device.
Streamlined Booking and E-Commerce Options to make it easy for clients to hire you or buy from you.
You deserve a website that reflects your talent and elevates your business.
A website is your digital home base and a powerful tool to attract clients, showcase your talent, and grow your creative business. While DIYing your first site is a smart way to start, a professionally designed website can take your brand to new heights when you’re ready.
At Kelp Collective, we’re passionate about helping small creative businesses build websites that inspire and deliver results. Whether you’re just starting or ready to uplevel, we’d love to help you bring your vision to life.
Let’s create something amazing together!
For more information, get in touch!
L x
Creative Founder, Kelp Collective
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